RESUMO
[...]the upward trend of social commerce in Malaysia is due to several pull factors, such as convenience, accessibility, and transaction speed (Othman et al., 2019). [...]the current study examines the relationship between perceived usefulness, ease of use, trust, and contentment with social media use and the performance of social commerce sites and applications. [...]this research considered theoretical explanation through a Resource-Based View (Barney, 1991) to explain social commerce resources to facilitate firm competitive advantage, ultimately leading to performance (Lam, Yeung, Lo, & Cheng, 2019). [...]social media has been defined as a web-based resource capability that synergy with other firm resources. [...]RBV acts as an important theoretical lens to explain social commerce in terms of social media adoption to enhance performance.